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Book Cover
Author Doncaster, Paul

Title UX five-second rules : guidelines for user experience design's simplest testing technique / Paul Doncaster
Published Waltham, MA : Morgan Kaufmann, 2014
Online access available from:
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Description 1 online resource
Contents Front Cover; The UX Five-Second Rules; Copyright Page; Contents; Preface; 1 The Method; 1.1 What Is a Five-Second Test?; 1.2 The Processes in Play; The "Reverse Polaroid" Effect; 1.3 Evolution: From the Lab to Online; 1.4 What's Going Wrong?; Example 1: Promotional Products; Why it's a Bad Test; Example 2: Internships; Why it's a Bad Test; Example 3: The Donate Button; Why it's a Bad Test; Sample Analysis; References; Recommended Reading; 2 The UX Five-Second Rules; 2.1 Proper Use of the Method; Reading Text; Design Comparisons; Predicting Future Behavior; Testing Home and Landing Pages
2.2 Test FormatMemory Dump Tests; Target Identification Tests; Attitudinal Tests; Mixed Tests; 2.3 Avoiding the Nonresponse; 2.4 Instructions; Writing the Instructions; Considerations by Test Format; "Imagining" the Context; 2.5 Page/Image Visibility; Does Scrolling Influence Ability to Recall a Target?; Creating the Test Image; 2.6 Number of Questions; The Ticking Clock; Can the Number of Questions in a Test Predict What Types of Answers Are Received?; Is There a "Magic Number" of Questions?; 2.7 Order of Questions; Priming and Habituation; Memory Fade and Test Format
Does Question Order Impact the Ability to Recall Specific Targets?2.8 Writing the Questions; Primed to Repeat; Begging the Yes/No Answer; Specific vs. General; Vanity Checks; Two Questions in One; 2.9 Asking About Prominence; The Case of Visual Dominance; The Case of Visual Distribution; Why the Five-Second Test Is Appropriate for Measuring Prominence; 2.10 Open-Ended Feedback; Roads to (Practically) Nowhere; Seldom Worth the Effort of Asking; Your Best Bet; References; Recommended Reading; 3 Testing for Emotional Response; 3.1 Common Approaches in Five-Second Tests
3.2 Iterating a Viable Five-Second Test Approach3.3 Testing the Template; References; Recommended Reading; 4 Testing for Trustworthiness and Credibility; 4.1 Common Approaches in Five-Second Tests; 4.2 Iterating a Viable Five-Second Test Approach; 4.3 Testing the Template; References; Recommended Reading; 5 Beyond Web Site and UI Designs; 5.1 Displays for Trade Show Booths/Exhibits; 5.2 Printed Collateral and Advertisements; 5.3 Powerpoint Slides; 5.4 Forms; References; Appendix: Online Five-Second Test Tools
Summary The five-second test (also known as "timeout test" and "exposure test") is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. This test involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it. This book uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the "five-second rules" for getting useful data, and will explore what types of design issues can be resolved by using the method. The book describes the origins of the method and its usefulness in modern UX design research and testing; conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading; fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design. -- Edited sumary from book
Bibliography Includes bibliographical references
Notes Print version record
Subject Web sites -- Design.
Web-based user interfaces -- Testing
User interfaces (Computer systems) -- Testing
User-centered system design -- Testing
Human-computer interaction.
COMPUTERS -- General.
Human-computer interaction.
User interfaces (Computer systems) -- Testing.
Web sites -- Design.
Form Electronic book
ISBN 9780128006610