| Description |
1 online resource (xiv, 129 pages) : illustrations |
| Series |
The ACE series on higher education |
|
American Council on Education series on higher education (2009)
|
| Contents |
Contents; Preface; Acknowledgments; SECTION I: The Natural History ofTurnarounds; Chapter 01. The Three Stages of College and University Revitalization; Chapter 02. Critical Success Factors in Restoring Financial Health; Chapter 03. Transforming Ugly Ducklings: Marketing and Branding the New American Colleges; Chapter 04. Academic Revitalization: Fulfilling the Turnaround Promise; SECTION II: Special Topics; Chapter 05. A Practical Guide to Financial Matters; Chapter 06. Turnarounds in Public Higher Education; SECTION III: Lessons for Leaders |
|
Chapter 07. Institutions in DistressWhat Is a New President to Do?Chapter 08. Advice to Trustees, Donors, and Accreditors; Index; About the Contributors |
| Summary |
What are the hallmarks of a lasting institutional turnaround? It is too easy to mistake a single initiativemounting a new marketing program, for example, or bringing in a million dollar donationfor a true turnaround. Successful turnarounds involve profound, often difficult, actions that affect the finances, academic offerings, and reputations of colleges and universities. They take institutions to new levels of performance and then present new challenges. MacTaggart examines the several stages that comprise institutional turnarounds and offers practical advice on setting and reaching higher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Public universities and colleges -- United States -- Administration
|
|
University autonomy -- United States
|
|
Higher education and state -- United States
|
|
EDUCATION -- Higher.
|
|
Higher education and state
|
|
Public universities and colleges -- Administration
|
|
University autonomy
|
|
United States
|
| Form |
Electronic book
|
| Author |
MacTaggart, Terrence J., 1946-
|
| ISBN |
9781607096610 |
|
1607096617 |
|
1282523155 |
|
9781282523159 |
|
