Ch. 1. The three stages of college and university revitalization / Terrence MacTaggart -- Ch. 2. Critical success factors in restoring financial health / Terrence MacTaggart -- Ch. 3. Transforming ugly ducklings : marketing and branding the new American colleges / Jerry Berberet -- Ch. 4. Academic revitalization : fulfilling the turnaround promise / Adrian Tinsley -- Ch. 5. A practical guide to financial matters / Michael T. Townsley -- Ch. 6. Turnarounds in public higher education / Terrence MacTaggart -- Ch. 7. Institutions in distress - what is a new president to do? / Kenneth A. "Buzz" Shaw -- Ch. 8. Advice to trustees, donors, and accreditors / Terrence MacTaggart