Title Museum XYZ, Major City, USA / Anne Cohn Donnelly

Published London : SAGE Publications Ltd, 2017

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Sage Business Cases

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Description 1 online resource Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Museum XYZ built a beautiful facility in a large, Midwestern city. However, after opening to much acclaim, attendance began to fall off, finances were in a shambles, and there appeared to be a leadership void. The board hired two consultants to conduct a review to pinpoint the issues. This case discusses what the consultants learned, and the teaching note discusses what the board decided to do with the information Notes Originally published: Cohn Donnelly, A. (2008). Museum XYZ, Major City, USA. (Revised in 15/04/2010). 5-208-256. Evanston, IL: Kellogg School of Management, Northwestern University Description based on XML content Subject Museum attendance -- United States -- Evaluation -- Case studies Museums -- Social aspects -- United States -- Case studies Museums -- Public relations -- United States -- Case studies Museum attendance -- Evaluation Museums -- Public relations Museums -- Social aspects United States Genre/Form Case studies Case studies. Études de cas. Form Electronic book ISBN 9781473992818 1473992818

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