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Author Tatham, Steve, author.

Title U.S. governmental information operations and strategic communications : a discredited tool or user failure? : implications for future conflict / Steve Tatham
Published Carlisle, PA : Strategic Studies Institute and U.S. Army War College Press, 2013

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Description 1 online resource (xiii, 80 pages) : illustrations
Contents Background -- The tyranny of terminology. Information operations -- Military information support operations -- Target audience analysis -- Influence -- Strategic communication -- Case study 1. Afghanistan -- Case studye 2. Pakistan -- Case Study 3. Afghanistan. Background -- Methodology -- Timing -- Deliverables -- Proposed behavioral program -- The science of communication. Informational communication -- Attitudinal communication -- Behavioral communication -- The misplaced reassurance of advertisements -- Measures of effect. Achieving more for less -- TAA and strategic deterrence -- TAA and China -- The distraction of "cyber" -- Conclusions
Summary Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been routinely applied since September 11, 2001
Notes Title from PDF title page (SSI, viewed December 11, 2013)
"December 2013."
Bibliography Includes bibliographical references (pages 72-80)
Subject United States. Department of Defense -- Public relations
United States. Department of Defense
SUBJECT United States. Department of Defense. fast (OCoLC)fst01852447
Subject Information warfare -- United States
Information warfare -- Case studies
Influence (Psychology)
Influence (Psychology)
Information warfare.
Public relations.
SUBJECT United States. http://id.loc.gov/authorities/names/n78095330
Subject United States.
Genre/Form Case studies.
Case studies.
Études de cas.
Form Electronic book
Author Army War College (U.S.). Strategic Studies Institute, publisher.
Army War College (U.S.). Press, publisher.
Other Titles US governmental information operations and strategic communications
United States governmental information operations and strategic communications