The case outlines the different techniques and methods used by the Bulgarian Chamber of Commerce to attract more than 250,000 people to the week long National Trade Exhibition of Producers from Bulgaria
Notes
Originally published in Gechev, R. (2012). The 'Made in Bulgaria' National Trade Exhibition of Producers from Bulgaria. In N. Ferdinand & P. J. Kitchin (Eds.), Events management: An international approach (pp. 128-129) London, UK: SAGE Publications Ltd. ISBN: 9780857022400
