| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
In 2009 Tourism and Events Queensland launched a marketing initiative called 'Best Job in the world', which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was |
| Notes |
Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action - Hamilton island Best Job in the World campaign. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 85-88). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Tourism and Events Queensland
|
|
Résumés (Employment) -- Technological innovations
|
|
Applications for positions -- Technological innovations
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Hudson, Louise, author
|
| ISBN |
9781526446381 |
|
1526446383 |
|
