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Subjects (1-7 of 7)
Tourism -- Marketing -- Case studies.
1
Book
1993

Cases in marketing of services : an international collection


Meidan, Arthur, 1936-

Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., [1993]

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Location Call no. Vol. Availability
 W'PONDS  658.8 Mei/Cim  AVAILABLE
2
E-book
2022

International Case Studies in Tourism Marketing


Aktaş, Gürhan



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Electronic Resources
3
E-book
2016

Kerry GeoPark : can European GeoPark certification create competitive advantage for a tourist destination?


McCarthy, Breda, author

[London] : SAGE, 2016

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Electronic Resources
4
Book
1995

Marketing for tourism


Holloway, J. Christopher.
3nd edition
Essex, England : Longman, 1995

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 MELB  338.47910688 Hol/Mft 1995  AVAILABLE
5
E-book
2021

Repositioning Club Med as a global leader in high end luxury vacations


Rebière, Philippe, author

London : SAGE Publications: SAGE Business Cases Originals, 2021

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Electronic Resources
6
Streaming video
2019

South Downs National Park : how branding can transform tourism marketing


Till, John, (Thinkingplace, UK)



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Electronic Resources
7
Book
2002

Tourism marketing : quality and service management perspectives


Laws, Eric, 1945-

London : Continuum, 2002

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Location Call no. Vol. Availability
 MELB  338.4791 Law/Tmq  AVAILABLE
 MELB  338.4791 Law/Tmq  AVAILABLE
 WATERFT BUSINESS  338.4791 Law/Tmq  AVAILABLE
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