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Book Cover
Book
Author Briggs, Susan.

Title Successful Web marketing for the tourism and leisure sectors / Susan Briggs
Edition First edition
Published London : Kogan Page, 2001

Copies

Location Call no. Vol. Availability
 MELB  338.47910688 Bri/Swm  AVAILABLE
Description vii, 178 pages : illustrations ; 24 cm
Contents 1. Untangling the Web -- 2. Understanding Internet users -- 3. Importance of the Internet for the tourism and hospitality industry -- 4. Benefits of the Internet for tourism and leisure -- 5. Trends in tourism and leisure -- 6. Developing a marketing strategy -- 7. Web sites with impact -- 8. Promoting your Web site -- 9. Advertising on the Internet -- 10. E-mail as a promotional tool -- 11. E-commerce opportunities -- 12. Useful sites -- 13. Frequently asked questions
Notes Includes index
Bibliography Includes index
Subject Tourism -- Marketing -- Computer network resources.
Leisure industry -- Marketing -- Computer network resources.
Internet marketing.
Internet in publicity.
LC no. 2004445575
ISBN 9780749435868
0749435860