1. Untangling the Web -- 2. Understanding Internet users -- 3. Importance of the Internet for the tourism and hospitality industry -- 4. Benefits of the Internet for tourism and leisure -- 5. Trends in tourism and leisure -- 6. Developing a marketing strategy -- 7. Web sites with impact -- 8. Promoting your Web site -- 9. Advertising on the Internet -- 10. E-mail as a promotional tool -- 11. E-commerce opportunities -- 12. Useful sites -- 13. Frequently asked questions