Title From Old Quebec to La Belle Province : tourism promotion, travel writing, and national identities, 1920-1967 / Nicole Neatby

Published Montreal : McGill-Queen's University Press, [2018]

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Description 1 online resource Series Études d'histoire du Québec = Studies on the history of Quebec ; 34 Studies on the history of Quebec ; 34. Contents Front Matter -- Contents -- Illustrations -- Acknowledgments -- Introduction -- Becoming "Modern" While Staying "Old": The State Steps In -- "Two Birds with One Stone": Attracting Tourists to Save the Nation -- Knowing Quebec Before Getting There -- In Search of the Authentic Quebec -- Montreal: Acity of Contrasts -- From Old to Belle -- The New Montreal -- Epilogue -- Notes -- Bibliography -- Index Summary "Tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. While several scholars have documented such patterns elsewhere, these have remained understudied in the case of Quebec despite the frequency with which the province was branded and rebranded and its status as a major North American travel destination in the decades leading up to Expo 67. The first comprehensive history of Quebec tourism promotion and travel writing, From Old Quebec to La Belle Province details changing marketing strategies and shows how these efforts consistently mirrored and strengthened French Quebec's evolving national identity. Nicole Neatby also takes into account the contentious role of English-speaking promoters in Montreal, belying the view that Quebec was unvaryingly represented and appreciated for being "old." Taking a comparative approach, Neatby draws on books and a wide array of newspapers, popular and specialized magazines, as well as written and visual sources from outside the tourist genre to reveal how the distinct national and cultural identities of English Canadians, Americans, and French Quebecers profoundly shaped their expectations and reactions to the province. From Old Quebec to La Belle Province traces and explains shifting tourism promotional priorities and varying travel writers' reactions over the course of four decades and how in tune they were with evolving national identities."-- Provided by publisher Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (EBSCO, viewed December 11, 2018) Subject Tourism -- Québec (Province) -- Marketing -- History -- 20th century Tourism -- Government policy -- Québec (Province) -- History -- 20th century Travel writing -- Québec (Province) -- History -- 20th century National characteristics, French-Canadian -- History -- 20th century National characteristics, French-Canadian, in literature. Tourism -- Social aspects -- Québec (Province) -- History -- 20th century Tourism -- Marketing -- Social aspects -- Québec (Province) -- History -- 20th century POLITICAL SCIENCE -- Public Policy -- Cultural Policy. SOCIAL SCIENCE -- Anthropology -- Cultural. SOCIAL SCIENCE -- Popular Culture. Tourism -- Social aspects Literature National characteristics, French-Canadian National characteristics, French-Canadian, in literature Tourism -- Government policy Tourism -- Marketing Travel writing SUBJECT Québec (Province) -- In literature Subject Québec Genre/Form History Form Electronic book ISBN 9780773555730 0773555730 9780773555747 0773555749

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