| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
When TopTV commenced services on 1 May 2010, MultiChoice's DStv had been the dominant player for 15 years. TopTV made a calculated decision to target clients who had not been able to afford pay-TV. This included 60% of South Africans who wanted wholesome, family entertainment but were not particularly interested in sport, which was a major part of DStv's offering. TopTV had since extended its target market to include the LSM 6-9 income bracket. Nonetheless, Vino Govender, CEO of TopTV, wondered whether this repositioning was sustainable enough to compete successfully in the marketplace |
| Notes |
Description based on online resource; title from home page (viewed on April 26, 2016) |
| Subject |
TopTV (Firm)
|
|
Strategic planning -- Case studies
|
|
Marketing -- Case studies
|
|
Subscription television -- Case studies
|
|
Marketing
|
|
Strategic planning
|
|
Subscription television
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Mosala, Thabo, author
|
| ISBN |
9781473960831 |
|
1473960835 |
|
