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Title Responsible corporations? The social cost of the cigarette business / a TV Choice presentation
Published London, England : TV Choice, 2010

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Description 1 online resource (23 min.)
Summary Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. HUMAN COSTS: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. MARKETING: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smokers. CORPORATIONS: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked
Notes Title from title screen (viewed October 16, 2018)
In English
Subject Cigarette industry -- Social aspects -- Indonesia
Tobacco industry -- Social aspects -- Indonesia
Social responsibility of business -- Indonesia
Smoking -- Health aspects
Smoking -- Health aspects.
Social responsibility of business.
Tobacco industry -- Social aspects.
Indonesia.
Genre/Form Documentary films.
Documentary films.
Documentaires.
Form Streaming video
Author TV Choice Productions, presenter.
Other Titles Cigarette business
Tobacco business in Indonesia
Social cost of the cigarette business