| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Seeking to take advantage of demand for diverse antibiotics, Titan Pharmaceutical, a cephalosporin based pharmaceutical company in China, hoped to further expand into the global market. Yulin Deng, founder, looked to his executives for a profitable approach. Two options were presented--one in Argentina, where the market was open and had little to no foreign business competition. The other option was Denmark, where pharmaceutical business was booming but a large market meant competition. Titan must examine the strengths and weaknesses of the company that determine the opportunities and threats involved with working in each country and formulate a strategy for entry |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Titan Pharmaceutical -- Case studies
|
|
Competition -- Case studies
|
|
Competition
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Mansfield, Eve, author
|
|
Almudhaf, Mohammed, author
|
|
Ivy, Julia, author
|
| ISBN |
9781529726442 |
|
1529726441 |
|
