Description |
1 online resource : illustrations |
Series |
SAGE Business Cases |
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SAGE Business Cases
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Summary |
Seeking to take advantage of demand for diverse antibiotics, Titan Pharmaceutical, a cephalosporin based pharmaceutical company in China, hoped to further expand into the global market. Yulin Deng, founder, looked to his executives for a profitable approach. Two options were presented--one in Argentina, where the market was open and had little to no foreign business competition. The other option was Denmark, where pharmaceutical business was booming but a large market meant competition. Titan must examine the strengths and weaknesses of the company that determine the opportunities and threats involved with working in each country and formulate a strategy for entry |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Titan Pharmaceutical -- Case studies
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Competition -- Case studies
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Competition
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Mansfield, Eve, author
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Almudhaf, Mohammed, author
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Ivy, Julia, author
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ISBN |
9781529726442 |
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1529726441 |
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