Limit search to available items
Book Cover
Author Young, Joyce A., author

Title Five million tires gone : could five million more soon follow? / Joyce Young, Chia-An Chao, and Paul Clark
Published London : Society for Case Research, 2022


Description 1 online resource : illustrations
Series SAGE Business cases
SAGE Business cases
Summary This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the tires through a new distribution channel. Goodyear had just announced plans for a joint venture with Bridgestone Americas, maker of Bridgestone and Firestone tires, to create TireHub, a nationwide company-owned wholesaler that would distribute the brands of both companies. ATD still remained a distributor for the Bridgestone brands. He pondered what possible news the next month would bring. Was it just a matter of time before Bridgestone also severed its relationship with ATD in favor of TireHub? Could ATD endure losing 25% of its sales volume in a given year? Students are asked what Schuette can do, if anything, to prevent Bridgestone from taking away another five million tires?
Notes Description based on XML content
Subject Distributors (Commerce) -- Decision making -- Case studies
Selling -- Tires -- Case studies
Branding (Marketing) -- Case studies
Form Electronic book
Author Chao, Chia-An, author
Clark, Paul, active 2022, author
ISBN 9781071937778