| Description |
1 online resource : illustrations |
| Series |
SAGE Business cases |
|
SAGE Business cases
|
| Summary |
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the tires through a new distribution channel. Goodyear had just announced plans for a joint venture with Bridgestone Americas, maker of Bridgestone and Firestone tires, to create TireHub, a nationwide company-owned wholesaler that would distribute the brands of both companies. ATD still remained a distributor for the Bridgestone brands. He pondered what possible news the next month would bring. Was it just a matter of time before Bridgestone also severed its relationship with ATD in favor of TireHub? Could ATD endure losing 25% of its sales volume in a given year? Students are asked what Schuette can do, if anything, to prevent Bridgestone from taking away another five million tires? |
| Notes |
Description based on XML content |
| Subject |
Distributors (Commerce) -- Decision making -- Case studies
|
|
Selling -- Tires -- Case studies
|
|
Branding (Marketing) -- Case studies
|
| Form |
Electronic book
|
| Author |
Chao, Chia-An, author
|
|
Clark, Paul, active 2022, author
|
| ISBN |
9781071937778 |
|
1071937774 |
|
