| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
Hans-J⧠Haag owned two businesses in Landeck, Tyrol in Austria. One produced Tiroler Edle, a high-quality artisanal chocolate. Except for the cacao beans, Tiroler Edle was made entirely from high quality local ingredients. Tiroler Edle was sold only online and in Tyrol, including in specialty stores in Innsbruck, a top ski destination. In terms of marketing, Tiroler Edle had an online presence and Haag was sometimes portrayed on TV and in magazines as a master chocolatier. The other business was Caf須aag, which he inherited from his parents. While Tiroler Edle's sales were growing, Caf須aag was slowly losing revenue. Caf須aag's clientele was aging and the caf頷as not attractive to younger customers. In addition, due to various changes, Landeck received fewer visitors. Now, Haag wondered if it would be a good idea to consider expanding Tiroler Edle to other markets beyond Tyrol. Should he close Caf須aag? |
| Notes |
Originally published in Smith, L. R., & Guerrero, L. (2016). Tiroler Edle: Artisanal chocolate from Tyrol, Austria. Journal of International Business Education 11(1), 169-182. JIBE11-0CS1 |
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Description based on XML content |
| Subject |
Haag, Hans-J⧮
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Tiroler Edle
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Caf須aag
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Chocolate industry -- Austria -- Tyrol -- Management.
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Tyrol (Austria)
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Innsbruck (Austria)
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| Form |
Electronic book
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| Author |
Guerrero, Laura, author
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| ISBN |
9781526455963 (ebook) |
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