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Book Cover
Author Smith, Laird R., author

Title Tiroler Edle : artisanal chocolate from Tyrol, Austria / Laird R. Smith, Laura Guerrero
Published London : NeilsonJournals Publishing, 2016
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Hans-J⧠Haag owned two businesses in Landeck, Tyrol in Austria. One produced Tiroler Edle, a high-quality artisanal chocolate. Except for the cacao beans, Tiroler Edle was made entirely from high quality local ingredients. Tiroler Edle was sold only online and in Tyrol, including in specialty stores in Innsbruck, a top ski destination. In terms of marketing, Tiroler Edle had an online presence and Haag was sometimes portrayed on TV and in magazines as a master chocolatier. The other business was Caf須aag, which he inherited from his parents. While Tiroler Edle's sales were growing, Caf須aag was slowly losing revenue. Caf須aag's clientele was aging and the caf頷as not attractive to younger customers. In addition, due to various changes, Landeck received fewer visitors. Now, Haag wondered if it would be a good idea to consider expanding Tiroler Edle to other markets beyond Tyrol. Should he close Caf須aag?
Notes Originally published in Smith, L. R., & Guerrero, L. (2016). Tiroler Edle: Artisanal chocolate from Tyrol, Austria. Journal of International Business Education 11(1), 169-182. JIBE11-0CS1
Description based on XML content
Subject Haag, Hans-J&#x29ee
Tiroler Edle
Chocolate industry -- Austria -- Tyrol -- Management.
Tyrol (Austria)
Innsbruck (Austria)
Form Electronic book
Author Guerrero, Laura, author
ISBN 9781526455963 (ebook)