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Book Cover
Author Willoughby

Title Using Text Messaging to Promote Sexual Health : A Mixed-Methods Study / Willoughby
Published [Place of publication not identified] : Sage Publications Ltd, 2017
Online access available from:
Sage Research Methods Cases    View Resource Record  


Description 1 online resource
Summary This case describes the use of a mixed-methods design for the collection of data to assess the effectiveness of an in-school social marketing campaign promoting a sexual health text message service. A sequential explanatory mixed-methods design was used, with data obtained in a quantitative in-school survey informing qualitative research that included focus groups and in-depth interviews. The use of a mixed-methods approach allowed for information to be gleaned on not only awareness and use of the service but also potential barriers to use that prohibited some adolescents from using the service although they were aware and thought it could be useful. Challenges to the project and lessons learned are discussed
Notes Title from content provider
Subject Mixed methods research -- Case studies.
Sexual health -- Research -- Case studies.
Social marketing -- Research -- Case studies.
Text messaging (Cell phone systems) -- Research -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
ISBN 147395746X