Understanding preschool television as a production ecology -- Safe at home : the origins of preschool television as a public service project -- Growing up : the rise of the global market in preschool programming -- Broadcaster perspectives on preschool production -- Players in rights management and production -- Production preliminaries : development and research -- Production checklists, rules and assumptions -- In production -- Spinning off profits : ancillary exploitation and the power of retail -- Policy interventions and the crisis in children's television -- The bigger picture : preschool television in its critical and aesthetic contexts -- Conclusions and future outlook
Summary
"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher
