Title Consuming images film art and the American television commercial / Gary D. Rhodes and Robert Singer

Published Edinburgh : Edinburgh University Press, [2020]

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Description 1 online resource Contents Acknowledgements; Introduction; Chapter One: Origins; Chapter Two: Narrative; Chapter Three: Mise-en-scène; Chapter Four: Cinematography; Chapter Five: Editing; Chapter Six: Sound; Conclusion Summary Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the text establishes the television commercial as a vital form of film art Bibliography Includes bibliographical references and index Subject Television commercials -- United States Television commercials -- Production and direction -- United States PERFORMING ARTS / Film & Video / History & Criticism Television commercials Fernsehproduktion Filmproduktion Werbung United States USA Form Electronic book Author Singer, Robert, author ISBN 9781474481083 1474481086 9781474460705 1474460704 9781474460712 1474460712

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