1. Introduction -- 2. Client -- 3. Agency -- 4. Preproduction -- 5. Production -- 6. Postproduction: editing -- 7. Post-plus - Audio/graphics/animation -- 8. Research -- 9. Specialists -- 10. Useful forms and reference material
Summary
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs
Notes
Formerly CIP. Uk
Bibliography
Includes bibliography references (pages 225-226) and index
