Limit search to available items
Book Cover
E-book
Author Silcock, B. William.

Title Managing television news : a handbook for ethical and effective producing / B. William Silcock, Don Heider, Mary T. Rogus
Published Mahwah, N.J. : Lawrence Erlbaum Associates, [2007]
©2007
Online access available from:
ProQuest Ebook Central    View Resource Record  

Copies

Description 1 online resource (xv, 262 pages) : illustrations
Series LEA's communication series
LEA's communication series.
Contents What makes news? -- Who watches and why? -- What makes a good producer? -- The ethics of producing -- Deadlines, datelines, and decision making -- The art of producing -- Writing well -- Put on your marketing cap -- Life in the booth -- Managing live -- Managing people -- Managing sweeps: the good, the bad, and the ugly -- Managing the business -- Managing life
Summary Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. Recognizing the need for formal training in this key role, authors B. William Silcock, Don Heider, and Mary T. Rogus have combined their expertise and experience to shape this essential resource on the responsibilities, demands, and rewards of the news producer position. Their book provides a strategic approach to producing newscasts and serves as an in-depth guide to creating quality, audience-friendly newscasts working within the realistic limitations of most newsrooms. It helps the student and the professional producer sort through the various deadline-driven challenges of creating a 30-minute newscast. Filled with real-world examples and advice from news directors, producers, and anchors currently in the business, and photographs illustrating the varied perspectives in the position, Managing Television News provides critical skill sets to help resolve ethical dilemmas, as well as keen and fresh insights on how to win the ratings without compromising news quality. Career concerns are also addressed. This resource is a pioneering book for the professional television newsroom and the individual reader interested in starting or expanding a producing career
Notes Nbl-09 fil
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Broadcast journalism -- Management -- Handbooks, manuals, etc
Television broadcasting of news -- Management -- Handbooks, manuals, etc
Television producers and directors -- Handbooks, manuals, etc
Broadcast journalism -- Management.
LANGUAGE ARTS & DISCIPLINES -- Journalism.
Television broadcasting of news -- Management.
Television producers and directors.
Genre/Form Handbooks and manuals.
Form Electronic book
Author Heider, Don, 1958-
Rogus, Mary T.
ISBN 141061395X
9781410613950