| Description |
1 online resource |
| Contents |
Cover; CONTENTS; ACKNOWLEDGMENTS; CREDITS; CHAPTER 1 Introduction; CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude; Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS; CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media; CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player; CHAPTER 5 Clip & Share: Engineering for the Conversation Economy; Part two: OUT OF ONE, MANY; CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations; CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine |
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CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.comCHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence; CHAPTER 10 The Maddow Blog Is Born; Part three: MASS REACH AND MASS MEDIA; CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands; CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures; CHAPTER 13 Mass Reach with and without Mass Media; CHAPTER 14 Conclusion; Epilogue; NOTES; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z |
| Summary |
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (Ebsco, viewed on November 30, 2015) |
| Subject |
Online journalism -- Social aspects
|
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Television broadcasting of news -- Marketing -- Social aspects
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Marketing channels -- Social aspects
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LANGUAGE ARTS & DISCIPLINES -- Journalism.
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| Form |
Electronic book
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| ISBN |
9780300216240 |
|
0300216246 |
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