| Description |
1 online resource |
| Contents |
Dance-in-advertising, affect, and contagious movement -- Commercials as discursive assemblages -- Correspondence and difference : creating rapport through intertextuality -- Consumer culture and appropriation : advertising, dance, and social identity -- Subjectivity and performative consumption |
| Summary |
Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Dance in motion pictures, television, etc. -- History
|
|
Television advertising -- History
|
|
PERFORMING ARTS -- Theater -- General.
|
|
Dance in motion pictures, television, etc.
|
|
Television advertising
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| ISBN |
9780190491383 |
|
0190491388 |
|
9780190491406 |
|
019049140X |
|
9780190491406 |
|
