Title Commercial television and European children : an international research digest / edited by Scott Ward, Tom Robertson, Ray Brown

Published Aldershot, Hants, England ; Brookfield, Vt., U.S.A. : Gower, [1986] ©1986

Copies

Location	Call no.	Vol.	Availability
MELB	305.23094 War/Cta		AVAILABLE

Description vi, 243 pages : illustrations ; 23 cm Notes Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association Bibliography Includes bibliographies Subject Television advertising and children -- Europe -- Congresses. Television and children -- Europe -- Congresses. Genre/Form Conference papers and proceedings. Author Brown, Ray, 1941- Robertson, Tom, 1942- Ward, Scott, 1942- European Association of Advertising Agencies. Children's Committee. Lauder Institute (Wharton School) International Perspectives on Television Advertising and Children (1984 : Provence, France) LC no. 85022045 ISBN 0566050730

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