| Description |
252 pages : illustrations ; 27 cm |
| Contents |
Machine derived contents note: Table of contents for The 100 best TV commercials-- and why they worked / Bernice Kanner. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- THE 100 BEST TV COMMERCIALS (in alphabetical order) -- Alaska Airlines "Meals" -- Alka-Seltzer "Prison" -- Alka-Seltzer "Spicy Meatballs" -- Ambipur "Cat and Fish" -- AMC "Driving School" -- American Tourister "Gorilla" -- Apple Macintosh "1984" -- Araldite "Hammer and Nail" -- Audi "Procon-Ten" -- Barneys "Men of Destiny" -- Bartles & Jaymes "Yuppies" -- BASF "Dear John" -- Benson & Hedges "Oh, the Disadvantages" -- Benson & Hedges "Swimming Pool" -- Black Currant Tango "St. George" -- Braathens SAFE "Naked Lunch" -- British Airways "Face" -- British Airways "Manhattan Landing" -- Camay "Small Store" -- Campbell's Soup "Flower Pot" -- Carling Black Label "Dam Busters" -- Centraal Beheer "Hedgehog" -- Chanel Egos̐te "Balconies" -- Chanel No. 5 "Pool" -- Cheer "Diva" -- Chevrolet "Baseball, Hot Dogs, Apple Pie" -- Citron͡ "Le Clemenėau" -- Clark's "Blueprint" -- Coca-Cola "Hilltop" -- Coca-Cola "Mean Joe Greene" -- Coty L'Aimant "French Lesson" -- Courage Best "Gertcha" -- Crest "Goodbye, Harold (the Bad Tooth)" -- Danone "Learn from Your Children" -- Diesel "5 a.m., Mono Village" -- Diet Pepsi "Uh Huh" -- Dunlop "Tested for the Unexpected" -- Dunlopillo "Dormez comme vous aimez" -- Energizer "Bunny" -- Federal Express "Fast-Paced World" -- Folha de Sô Paulo "Hitler" -- Hallmark "Dance Card" -- Hamlet "Photobooth" -- Heineken "Blues Singer" -- Heineken "Water in Majorca" -- Heinz "Margaret" -- Hovis "Bike Ride" -- Jeep "Snow Covered" -- John Smith's "Dog Tricks" -- Kellogg "Vesti" -- Laura Scudder's "Pledge" -- Lego "Kipper" -- Levi's "Creek" -- Levi's "Laundrette" -- Little Caesars "Training Camp" -- Marlboro "Foggy Morning" -- Mates Condoms "Chemist Shop" -- Matsushita Electric "Little Fireman" -- Maxell "Israelites" -- McDonald's "Showdown Combo" -- McDonald's "Sign" -- MCI "Parents" -- Ministerio de Sanidad "Gymnasium" -- National Lightbulbs "Menu of Lights" -- Nestl ̌"Elephant" -- New York Lotto "Board Room" -- Nike "Bo Knows" -- Nike "Good vs. Evil" -- Nissin Cup Noodle "Moa/Winterelium" -- Norwegian Book Club "Train 1" -- Parker Pen "Finishing School" -- Partnership for a Drug Free America "Long Way Home" -- Pepsi "Archeology" -- Perrier "Le Lion" -- Philips "Soup Couple" -- Pliz "Madame Chiffon" -- Shiseido "Turkish March" -- Singapore Traffic Police "Glasses" -- Smirnoff "Message in a Bottle" -- Solid Fuel Advisory Board "Furry Friends" -- Solo "Singer" -- Sony "Lifespan" -- Southern Airlines "Orgy" -- Televerket "Noxin" -- The Church of Jesus Christ of Latter-day Saints "Water Fight" -- The Guardian "Points of View" -- Timex "Acapulco Diver" -- TV Espaą "Leaving Home" -- Union Carbide "Chick" -- Valisere "First Bra" -- Vittel "Dame Pipi" -- Volkswagen "Changes" -- Volkswagen "Funeral" -- Volkswagen "Lamp Post" -- Volkswagen "Snowplow" -- Volvo "Take My Volvo, Please" -- Waterman "Le Graduate" -- Wendy's "Russian Fashion Show" -- Xerox "Monks" -- Yellow Pages "J. R. Hartley" -- Library of Congress subject headings for this publication: Television advertising Case studies |
| Summary |
The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape |
| Subject |
Television advertising -- Case studies.
|
| Author |
Kanner, Bernice.
|
| LC no. |
98047855 |
| ISBN |
0812929950 |
|
