| Description |
1 online resource : illustrations |
| Contents |
Introduction: Entertainment-Education Behind the Scenes / Lauren B. Frank and Paul Falzone -- Miguel Sabido's Entertainment-Education / Miguel Sabido -- The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach / William N. Ryerson and Negussie Teffera -- Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era / Caty Borum Chattoo -- A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration / Martine Bouman -- Transportation into Narrative Worlds / Melanie C. Green -- The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions / Yotam Ophir, Angeline Sangalang, and Joseph N. Cappella -- Music and Culture in Entertainment-Education / Carlos Chirinos-Espin -- Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study / Rafael Obregon, Jessica Wendorf Muhamad, and Charlotte Lapsansky -- Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion / Sally Gowland, Anna Colquhoun, Muk Yin Haung Nyoi, and Van Sui Thawng -- Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries / Amy Henderson Riley, Farren Rodrigues, and Suruchi Sood -- In Search of Entertainment-Education's Effects on Attitudes and Behaviors / Donald P. Green -- When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place / Sheila T. Murphy -- Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education / Hua Wang and Arvind Singhal -- Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues / Erica L. Rosenthal and Kate Langrall Folb -- Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns / Joyee Shairee Chatterjee, Ragini Pasricha, Radharani Mitra, and Lauren B. Frank -- Youth and Entertainment-Education / Sebastián Cole and Jessica Taylor Piotrowski -- How to Make a Living Legend: Bibliobandido as Literacy Movement Building / Marisa Morán Jahn -- When Your Audience Is Your Channel: Facebook for Behavior Change / Drew Bernard and Sarah Francis -- Last Mile Media: A How-To Guide / Paul Falzone and Gosia Lukomska -- Epilogue: The Next Reel for Entertainment-Education / Paul Falzone and Lauren B. Frank |
| Summary |
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed April 8, 2021) |
| Subject |
Social problems on television.
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Social justice.
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Television in education -- Social aspects
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Television programs -- Plots, themes, etc.
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Audio-visual education.
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Social Justice
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Audio-visual education
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Social justice
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Social problems on television
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Television in education -- Social aspects
|
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Television programs -- Plots, themes, etc.
|
| Form |
Electronic book
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| Author |
Frank, Lauren B., editor
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Falzone, Paul, editor
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| ISBN |
9783030636142 |
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3030636143 |
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