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Book Cover
E-book
Author Gawlinski, Mark.

Title Interactive television production / Mark Gawlinski
Published Oxford : Focal Press, 2003

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Description 1 online resource (x, 273 pages) : illustrations (chiefly color)
Contents Front Cover; Interactive Television Production; Copyright Page; Contents; This book; Acknowledgements; Chapter 1. What is interactive television?; Chapter 2. The technology; Chapter 3. Making money; Chapter 4. Production; Chapter 5. Usability and design; Chapter 6. The future; Interactive television glossary; Sources; Index
Summary Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference
Bibliography Includes lists of web sites, bibliographical references and index
Notes Print version record
Subject Interactive television -- Production and direction
TECHNOLOGY & ENGINEERING -- Television & Video.
Interactive television
Tecnologia de televisão.
Televisão interativa.
Produção de televisão.
Form Electronic book
ISBN 9780080522111
0080522114
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1136054421
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1136054375
9781136054419
1136054413