| Description |
1 online resource (11 pages) : tables |
| Summary |
Ericsson's relationship with China dated back to the 1890s, when the first batch of Ericsson handsets was shipped to Shanghai. Since then, China has gradually developed into one of Ericsson's primary markets. The Chinese market presented huge opportunities in terms of volume and size. The telecom and IT industry in China was growing at the fastest rate in the world and Ericsson was determined to have a share of the pie. The company set up its first office in Beijing in 1985 and in 1994 Ericsson (China) Co. was established. Ericsson adopted a well laid out localization strategy to optimally exploit the Chinese market. Between the late 1990s to the early 2000s, Ericsson shifted the procurement and supply side of its wide range of business to China. It also brought in its traditional partners. This offered huge employment opportunities for local Chinese and also contributed to the country's economic growth. Besides, huge investment in R&D by Ericsson and commitment to develop the country's 3G technology contributed to China's telecom and IT growth. However, in the early 2000s, the market for Ericsson products in China lost out to stiff local competition. Analysts observed that Ericsson needed to rethink its strategy on pricing and quality of its products |
| Notes |
Title from resource description page (viewed June 17, 2016) |
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Case code: BSTR127 |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
| Subject |
Telefonaktiebolaget L.M. Ericsson -- Case studies
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| SUBJECT |
Telefonaktiebolaget L.M. Ericsson. fast (OCoLC)fst00517636 |
| Subject |
International business enterprises -- China -- Management -- Case studies
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Telecommunication -- China -- Management -- Case studies
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International business enterprises -- Management.
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Telecommunication -- Management.
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China.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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