Title How Orange transformed shareholder value through brand marketing / David Haigh

Published London : Henry Stewart Talks, 2010

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study describes how Orange invested in brand-based marketing to completely transform the value of the company in terms of sales, customer loyalty, and shareholder value Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: The value of brands to shareholders Title from title frames Subject Branding (Marketing) -- Case studies Telecommunications industry -- Marketing -- Case studies Branding (Marketing) Genre/Form Case studies. Form Streaming video

Other Titles Value of brands to shareholders Value of brands to shareholders Value of brands to shareholders

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