| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Cable and Wireless, Jamaica (C&WJ) operated in Jamaica under an exclusive license that made it a virtual monopoly. In 1999, the Government of Jamaica decided to renegotiate the license and liberalize the telecommunications industry. Early in the liberalization process, new companies entered the market and C&WJ struggled to cope with the new, competitive dynamics of the market. Although dominant in the landline market, C&WJ found it difficult to compete in the cellular market, lagging behind relatively new entrant Digicel. The recent entry of América Móvil, operating under the brand name Claro, into the market has intensified the competition and is threatening the relegation of C&WJ into third place. In response, C&WJ in 2008 embarked on a new, high-risk transformation strategy that included corporate rebranding and a change of its name to LIME (Landline, Internet, Mobile and Entertainment). This case chronicles the problems faced by LIME in adjusting to a telecommunications industry paradigm |
| Notes |
Originally published in : Golding, P., & Tennant, V. (2011). The taste of LIME: Competitive dynamics and strategies in the telecommunications industry. Journal of Information Technology Teaching Cases, 1, 50-59 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Cable & Wireless (West Indies) Ltd. -- Case studies
|
|
Telecommunication -- Jamaica -- Case studies
|
|
Competition -- Case studies
|
|
Competition
|
|
Telecommunication
|
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Jamaica
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Tennant, Vanesa M., author
|
| ISBN |
9781529721102 |
|
1529721105 |
|
