| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers |
| Notes |
Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (p. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354 |
|
Online resource; title from home page (viewed on April 26, 2016) |
| Subject |
Jeans (Clothing) -- Case studies
|
|
Consumers' preferences -- Case studies
|
|
Teenage consumers -- Case studies
|
|
Consumers' preferences
|
|
Jeans (Clothing)
|
|
Teenage consumers
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Harris, Eric G., author
|
|
Baack, Donald, author
|
| ISBN |
9781506322537 |
|
1506322530 |
|
