| Description |
1 online resource |
| Contents |
Machine generated contents note: 1.After the Great War: The origin of public relations -- 2.Beginnings: The Empire Marketing Board, 1926-1933 -- 3.The Projection of England and documentary cinema -- 4.A triumph of public relations: The GPO, 1933-1935 -- 5.The limits of public relations: The BBC and the Ministry of Information -- 6.Rebuilding the nation: The Festival of Britain and the formation of the Institute of Public Relations -- 7.Conclusion |
| Summary |
Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics |
| Analysis |
Civil Servants |
|
EMB Film Unit |
|
Empire Marketing Board |
|
General Post Office |
|
Great Depression |
|
Great War |
|
Institute of Public Relations |
|
Ministry of Information |
|
Sir Stephen Tallents |
|
early twentieth-century Britain |
|
modern Britain |
|
postwar period |
|
propaganda |
|
public relations |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Tallents, Stephen, 1884-1958.
|
| SUBJECT |
Tallents, Stephen, 1884-1958
|
|
Tallents, Stephen, 1884-1958 fast |
| Subject |
Public relations -- Great Britain -- History
|
|
BUSINESS & ECONOMICS / Advertising & Promotion.
|
|
Public relations
|
|
Great Britain
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| LC no. |
2011279538 |
| ISBN |
1526129663 |
|
9781526129666 |
|
