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Book Cover
E-book
Author Khan, Mahmood A., author

Title Where's the beef? : a case study of Taco Bell / Mahmood Khan, Maryam Khan
Published London : International CHRIE, 2011

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary In 2011, a class action lawsuit claimed that Taco Bell was not using ground beef in its tacos according to the U.S. Department of Agriculture definition. The case centres on Taco Bell's unusual decision to respond aggressively with both print ads and on social media stressing that there was nothing wrong with Taco Bell's beef
Notes Originally Published InKhan, M., & Khan, M. (2011). Where's the beef? a case study of Taco Bell. Journal of Hospitality & Tourism Cases, 1(1), 25-31
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Taco Bell (Firm) -- Public relations -- Case studies
Taco Bell (Firm) -- Trials, litigation, etc. -- Case studies
SUBJECT Taco Bell (Firm) fast
Subject Corporate image -- Case studies
Corporate image
Public relations
Trials
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Khan, Maryam, author
ISBN 9781529710083
1529710081