Title Branding TV : principles and practices / by Walter McDowell and Alan Batten

Edition [2nd ed.] Published Amsterdam ; Boston : Elsevier/Focal Press, ©2005

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Description 1 online resource (x, 158 pages) : illustrations Contents CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future Summary Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity Notes Previous edition: Washington, D.C.: National Association of Broadcasters. 1999 Bibliography Includes bibliographical references (page 143) and index Notes English Print version record Subject Television broadcasting. Brand name products. Television. television (telecommunication system) TECHNOLOGY & ENGINEERING -- Television & Video. Television Brand name products Television broadcasting Merken. Reclame. Televisiestations. Form Electronic book Author Batten, Alan National Association of Broadcasters. ISBN 0080460437 9780080460437 9780240807539 0240807537 1136034730 9781136034732 1136034749 9781136034749 1280630817 9781280630811 9786610630813 661063081X

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