| Description |
1 online resource |
| Contents |
Intro -- Don't Fall for It -- Contents -- Introduction -- Chapter 1 No One Sells Miracles -- Goats as Viagra? -- Radio -- The Placebo Effect -- Correlation Does Not Imply Causation -- Same as It Ever Was -- Notes -- Chapter 2 How to Sell Anything -- The Count -- Selling the Eiffel Tower -- Everyone Is in Sales -- Notes -- Chapter 3 Fast Money -- The Promise of Huge Returns with Minimal Effort -- When Trust Goes too Far -- Do Your Homework -- Notes -- Chapter 4 It's the End of the World as We Know It -- Cognitive Dissonance -- The Man Who Walked on Water -- No One Knows What's Going to Happen |
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Why Pessimism Sells Better than Optimism -- The Value of 'I Don't Know' -- Notes -- Chapter 5 Sleight of Hand -- Bad Brad -- A Magician Reveals His Secrets -- Notes -- Chapter 6 When Success Doesn't Translate -- Defeated by Decency -- Don't Try to Get Rich Twice -- Notes -- Chapter 7 When Fraud Flourishes -- When There's an 'Expert' with a Good Story -- When Greed Is Abundant -- When Capital Becomes Blind -- When the Banking Industry Gets Involved -- When Individuals Begin Taking Their Cues from the Crowd -- When Markets Are Rocking -- When the Opportunity Presents Itself |
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When Human Beings Are Involved -- When Innovation Runs Rampant -- Notes -- Chapter 8 The Siren Song of New Technologies -- The Railway Napoleon -- The Media's Role in a Bubble -- The Other Side -- The Silver Lining of a Market Crash -- Notes -- Chapter 9 The Seductive Power of FOMO -- How to Create a Monopoly -- The Roaring 20s -- When the Tide Goes Out -- Not a Ponzi but Close Enough -- The Seductive Power of FOMO -- Notes -- Chapter 10 Type I Charlatan -- John Law and the Mississippi Company -- Speculation Is a Hell of a Drug -- Pop Goes the Bubble -- Type I and Type II Charlatans -- Notes |
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Chapter 11 Type II Charlatan -- The South Sea Company -- Type II Charlatan John Blunt -- The Bubble Act -- The Echo Bubble and Dunbar's Number -- Notes -- Chapter 12 Fooled by Intelligence -- Newton's Mania -- The Problem with Smartest People in the Room -- Why Smart People Make Dumb Decisions -- Fooling Yourself with Complexity -- Notes -- Chapter 13 How Gullible Are You? -- Ponzi versus Bernie -- The Sacred Relationship -- Notes -- Chapter 14 The Easiest Person to Fool -- Getting Rich versus Staying Rich -- Shot out of a Cannon -- The Biggest Fraud of All -- Notes |
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Conclusion: Six Signs of Financial Fraud -- 1. The Money Manager Has Custody of Your Assets -- 2. There Is an Aura of Exclusivity in the Pitch -- 3. When the Strategy Is too Complicated to Understand -- 4. When the Story Is too Good to Be True -- 5. When the Returns Are Ridiculously Good -- 6. When They Tell You Exactly What You Want to Hear -- Notes -- Index -- EULA |
| Summary |
"Why does financial fraud persist? Why do rich people get taken advantage of in financial scams? Who are some of the most successful charlatans and hucksters of all-time and why were they so successful? What are the financial and business lessons we can learn from some of the biggest frauds in history? What are the conditions under which fraud tends to work best? What steps can people take to avoid being taken advantage of with their money? Why is it often harder to stay rich than to get rich? Each chapter in the book will profile different frauds, charlatans, hucksters or victims of scams. Following stories and anecdotes about how these frauds were carried out, there will be studies and lessons detailing what can be learned from these experiences and how they apply to business, money management, and investing"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record and CIP data provided by publisher |
| Subject |
Swindlers and swindling -- Case studies
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Fraud -- Case studies
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Commercial crimes -- Case studies
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Commercial crimes
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Fraud
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Swindlers and swindling
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| LC no. |
2019032943 |
| ISBN |
9781119605188 |
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1119605180 |
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9781119605195 |
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1119605199 |
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