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Book Cover
E-book
Author Smith, Scott Michael, author

Title The communication of corporate social responsibility : Asian Oasis--mythical journeys in the hill tribe villages of Northern Thailand / Scott Michael Smith
Published London : International CHRIE, 2018

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Asian Oasis owns and operates a unique lodging company in northern Thailand. Their contributions regarding social responsibility may serve to inspire thoughtful tourism development globally using the concepts of community-based tourism (CBT) and corporate social responsibility (CSR) explored in this case study. The objectives of this case study include providing a better understanding of these concepts. It is hoped that the reader may identify opportunities for development in their own country and embrace the pillars of sustainable development; preserving, sustaining, building, protecting and delivering suggested by Asian Oasis. Such good practices are especially useful for communities all over the world that are confronting similarly complex issues between investing in tourism development and preserving and protecting the communities which they call home
Notes Originally published in : Smith, S. M. (2018). The communication of corporate social responsibility: Asian Oasis--Mythical journeys in the hill tribe villages of northern Thailand. Journal of Hospitality & Tourism Cases, 7(2), 53-59
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Asian Oasis -- Case studies
Social responsibility of business -- Case studies
Sustainable tourism -- Thailand -- Case studies
Social responsibility of business.
Sustainable tourism.
Thailand.
Genre/Form Case studies.
Form Electronic book
ISBN 9781529717785
1529717787