| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
The case focuses on the main retail mix elements in the supermarket sector, namely location, customer experience, and price/promotion but inevitably interlinks with other departments. Pick n Pay, once the largest supermarket retailer in the country, has been losing market share to competitors. The Southern African landscape is detailed to provide context to the dilemma. The high income disparity, physical separation of affluent and impoverished areas, and rising cost of living for the average consumer are all key contextual elements. Dave Claves has been charged with the objective of increasing Pick n Pay's market share and the remainder of the teaching case follows him as he thinks through the primary issues related to the dilemma |
| Notes |
Originally Published InBentinck, D. (2018). Pick n Pay: Challenges faced in gaining market share by a South African retailer. GSB: 2018-4. Cape Town, South Africa: Graduate School of Business, University of Cape Town |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Pick n Pay
|
|
Supermarkets -- South Africa -- Case studies
|
|
Marketing -- Case studies
|
|
Customer relations -- Case studies
|
|
Customer relations
|
|
Marketing
|
|
Supermarkets
|
|
South Africa
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9781526473196 |
|
1526473194 |
|
