Title Marketing strategy roadmap : introduction to building a marketing plan / Jean-François Denault

Published London : Henry Stewart Talks, 2020

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (19 min.) : color, sound) Series Marketing strategy, 2056-4570 Henry Stewart talks. Business & management collection. Marketing strategy Contents Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Biotechnology industries -- Marketing Marketing research -- Data processing Marketing -- Strategy Performance -- Measurement Strategic planning. Biotechnology industries -- Marketing Marketing research -- Data processing Performance -- Measurement Strategic planning Form Streaming video

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