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Book Cover
Streaming video
Author Denault, Jean-François. http://viaf.org/viaf/38154440048435340211

Title Marketing strategy roadmap : introduction to building a marketing plan / Jean-François Denault
Published London : Henry Stewart Talks, 2020
Online access available from:
HSTalks Business & Management Collection    View Resource Record  

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Description 1 online resource (1 streaming video file (19 min.) : color, sound)
Series Marketing strategy, 2056-4570
Henry Stewart talks. Business & management collection. Marketing strategy
Contents Contents: Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Biotechnology industries -- Marketing
Marketing research -- Data processing
Marketing -- Strategy
Performance -- Measurement.
Strategic planning.
Form Streaming video