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Book Cover
Author Grosse, Robert E., author.

Title Emerging markets : strategies for competing in the global value chain / Robert Grosse
Published London ; Philadelphia : Kogan Page, 2016
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (261 pages) : illustrations, maps
Contents Introduction -- Why emerging markets are the place to be -- The time horizon -- What is the challenge from emerging markets? -- Competing in emerging markets -- Competitive strategies of firms in China: MNEs, SOEs and private firms -- Emerging market MNEs competing in industrial countries and globally -- Innovation is key -- Large, small, family-owned and state-owned companies from emerging markets -- Conclusions
Summary "Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, and Japan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in the Triad countries who can enter these emerging markets may be able to reap rewards and benefits from cost reductions and expanded market opportunities, while companies who ignore them, may soon be their direct competitors. Leading international finance and business expert Robert Grosse explores the role that emerging markets and innovation are playing in the 21st century and identifies the challenges/opportunities they offer to traditional businesses. Using case studies of companies from both emerging and Triad markets, Grosse clearly locates points of competitive advantage and explains how innovation operates as a key driver of competition. He shows how to identify ways to lower costs, achieve synergies, and collaborate for mutual benefit"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject International business enterprises -- Developing countries.
New products -- Developing countries
Strategic planning -- Developing countries
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business Strategy.
International business enterprises.
New products.
Strategic planning.
Developing countries -- Commerce.
Developing countries.
Genre/Form Electronic books.
Form Electronic book
ISBN 0749474505