| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
The melamine-tainted baby formula scandal in 2008 led to a crisis across China's dairy industry and struck China dairy giant Mengniu heavily. The company stock took a nosedive; shares mortgaged to Morgan Stanley were greatly devalued, creating a large margin call. Consequently, a capital shortfall arose as well as the risk of being taken over by a foreign firm. Additionally, in February 2009, Mengniu was hit by the OMP scandal, jeopardizing Mengniu's most profitable products. This case study discusses this topic |
| Notes |
Originally Published in: McFarlan, F.W., Zheng, X., & Zhao, Z. (2013). The COFCO Group. 9-913-341. Beijing: Tsinghua SEM China Business Case Center |
|
Online resource; title from home page (viewed on April 27, 2016) |
| Subject |
Consolidation and merger of corporations -- China -- Case studies
|
|
Strategic planning -- China -- Case studies
|
|
Dairy products industry -- China -- Case studies
|
|
Consolidation and merger of corporations
|
|
Dairy products industry
|
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Strategic planning
|
|
China
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Zheng, Xiaoming, author
|
|
Zhao, Ziqian, author
|
| ISBN |
9781473962286 |
|
1473962285 |
|
