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Book Cover
Author Frohmann, Frank, author

Title Digital pricing : a guide to strategic pricing for the digital economy / Frank Frohmann
Published Cham, Switzerland : Springer, 2023


Description 1 online resource (338 pages) : illustrations (black and white, and color)
Series Management for professionals
Management for professionals.
Contents Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology
Summary This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism
Bibliography Includes bibliographical references
Notes Print version record
Subject Pricing -- Data processing
Strategic planning -- Economic aspects
Pricing -- Data processing
Strategic planning -- Economic aspects
Form Electronic book
ISBN 9783031245916