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Author Midler, Cristophe, author

Title Rethinking innovation and design for emerging markets : inside the Renault Kwid project / Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn
Published Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
Online access available from:
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Description 1 online resource (xiii, 164 pages) : illustrations
Contents Introduction -- Incredible Kwid -- Upstream exploration : April 2010-October 2011 -- From definition to confirmation : a unique and independent approach (October 2011-July 2012) -- Target-based cost control -- Supplying from India -- Investment decisions at industrial start-up and ramp-up : July 2013-June 2016 -- The commercial launch of Kkwid in India : March 2015-June 2016 -- Prospects for international deployment of a new lineage : 2016 and beyond -- Fractal innovation and creative product development -- The maturation of a "trickle-up" approach of the automobile at Renault -- The global innovation playing field -- Conclusion -- Bibliography -- Appendix: List of people interviewed -- Index
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Automobiles -- Developing countries -- Design and construction.
Strategic planning -- Developing countries.
Technological innovations -- Management.
Form Electronic book
Author Ghosn, Carlos, 1954- author of preface
Jullien, Bernard, author
Lung, Yannick, author
LC no. 2017037125
ISBN 1315177986 (electronic bk.)
1351712039 (electronic bk.)
1351712047 (electronic bk.)
9781315177984 (electronic bk.)
9781351712033 (electronic bk.)
9781351712040 (electronic bk.)
(hardcover) (alkaline paper)