Rethinking innovation and design for emerging markets : inside the Renault Kwid project / Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn
Published
Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
Introduction -- Incredible Kwid -- Upstream exploration : April 2010-October 2011 -- From definition to confirmation : a unique and independent approach (October 2011-July 2012) -- Target-based cost control -- Supplying from India -- Investment decisions at industrial start-up and ramp-up : July 2013-June 2016 -- The commercial launch of Kkwid in India : March 2015-June 2016 -- Prospects for international deployment of a new lineage : 2016 and beyond -- Fractal innovation and creative product development -- The maturation of a "trickle-up" approach of the automobile at Renault -- The global innovation playing field -- Conclusion -- Bibliography -- Appendix: List of people interviewed -- Index
