Description |
1 online resource |
Series |
SAGE Business Cases |
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SAGE Business Cases
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Summary |
Carlson Rezidor Hotel Group has had great success in the past few years with hotel and restaurant expansion in newer markets, which matches industry trends. Much of Carlson's hotel expansion is in the mid-scale market which meshes well with emerging markets becoming more economically viable. And they continue to make inroads in their travel subsidiary, while increasing efforts to become a more household name within the lodging sphere. Areas of concern for Carlson mentioned within the case should provide excellent teaching opportunities for lessons on strategic management, marketing activities and position, technological advancements for the lodging industry and future opportunities for growth |
Notes |
Originally Published InRichards, J., & DeMicco, F. (2015). Carlson: A case study in strategy and hospitality marketing position. Journal of Hospitality & Tourism Cases, 4(4), 62-68 |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Carlson Rezidor Hotel Group -- Case studies
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Strategic planning -- Case studies
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Hospitality industry.
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Hospitality industry
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Strategic planning
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
DeMicco, Fred, author
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ISBN |
9781529713145 |
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1529713145 |
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