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Book Cover
E-book
Author Richards, Justin, author

Title Carlson : a case study in strategy and hospitality marketing position / Justin Richards, Fred DeMicco
Published London : International CHRIE, 2015

Copies

Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary Carlson Rezidor Hotel Group has had great success in the past few years with hotel and restaurant expansion in newer markets, which matches industry trends. Much of Carlson's hotel expansion is in the mid-scale market which meshes well with emerging markets becoming more economically viable. And they continue to make inroads in their travel subsidiary, while increasing efforts to become a more household name within the lodging sphere. Areas of concern for Carlson mentioned within the case should provide excellent teaching opportunities for lessons on strategic management, marketing activities and position, technological advancements for the lodging industry and future opportunities for growth
Notes Originally Published InRichards, J., & DeMicco, F. (2015). Carlson: A case study in strategy and hospitality marketing position. Journal of Hospitality & Tourism Cases, 4(4), 62-68
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Carlson Rezidor Hotel Group -- Case studies
Strategic planning -- Case studies
Hospitality industry.
Hospitality industry
Strategic planning
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author DeMicco, Fred, author
ISBN 9781529713145
1529713145