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Book Cover
Author Marozau, Radzivon, author

Title FireDoors : a Belarusian company is going global / Radzivon Marozau, Julia Ivy
Published London : SAGE Publications: SAGE Business Cases Originals, 2020
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Dmitry Bratanov, Director for Development and co-founder of FireDoors--a company producing antismoke and fire-protection curtains for public spaces--was convinced that, after the economic crisis in the Commonwealth of Independent States (CIS) region in 2014-2016, the company needed to expand to other markets in order to secure profitability and sustainability. However, Bratanov was puzzled whether FireDoors should (a) incorporate and open an office in the United States to manage further expansion from there; (b) incorporate in Lithuania and enter the neighboring markets of Lithuania, Latvia, Estonia, and Poland as a European company; or (c) continue in the CIS countries and gradually move toward connected Western and Asian markets. Moreover, the co-founders were not in agreement on an expansion strategy
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Bratanov, Dmitry
FireDoors -- Case studies
Strategic planning -- Belarus -- Case studies
Strategic planning.
Genre/Form Case studies.
Form Electronic book
Author Ivy, Julia, author
ISBN 1529713420