| Description |
xix, 156 pages : illustrations ; 22 cm |
| Series |
Managing universities and colleges : guides to good practice |
|
Managing universities and colleges.
|
| Contents |
Foreword / Ron Dearing -- Introduction: inside the academic community -- The question of culture -- Theory and practice -- 'New' managerialism -- International perspectives -- 1. External perspectives -- Stakeholders -- Scanning the horizon -- Competition, collaboration and complementarity -- Public and private -- Reputational positioning -- 2. Internal perspectives -- Governance and management -- The planning framework -- Continuity and change -- Optimizing the operation -- Ensuring satisfaction -- 'Wicked' issues -- The 'strategic plan': desiderata -- 3. Personal perspectives -- Preparing for strategic management -- Living with strategic management -- The problem of power -- App. The University Corporate Plan: a worked example |
| Summary |
"David Watson sets out what strategic management can and should consist of in a modern, essentially democratic university or college, and how to make it work." "This book demonstrates how the academy must adapt to the needs of its rapidly changing host society as well as of a more diverse and plural internal community, whilst maintaining a range of historical commitments. The result is an account of strategic management that is simultaneously careful of traditional values, restorative of those that have fallen into abeyance, and genuinely innovative."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages 143-150 |
| Subject |
Education, Higher -- Great Britain -- Management.
|
|
Strategic planning -- Great Britain.
|
|
Strategic planning.
|
|
Universities and colleges -- Administration.
|
|
Universities and colleges -- Great Britain -- Administration.
|
| LC no. |
99044707 |
| ISBN |
0335203450 |
|
0335203469 (hbk) |
|
