| Description |
xv, 207 pages : illustrations ; 24 cm |
| Contents |
The what of joint venturing -- Case study: the State of Maryland -- The why of joint venturing -- Case study: Michael Scales and Tim Alston -- Case study: Procter & Gamble -- The strategic partnership model: a roadmap for a successful joint venture -- Case study: Ford Motor Company -- Trust: it must be a two-way street -- Case study: Microsoft -- Don't lose your MOGO -- Case study: the Broadview Group, Inc -- Is your organization ready? -- Case study: Freddie Mac -- Knowing your partner -- Case study: NMSCD -- Making it work -- Case study: Toyota -- Legal aspects and exit strategies -- Case study: Verizon -- When losing is winning -- Case study: Kodak |
| Summary |
"In his new book, Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances, Robert L. Wallace takes entrepreneurs step-by-step through conceiving, developing, and executing successful business partnerships. Featured throughout the book are case studies of how entrepreneurs have forged alliances and how larger companies such as Toyota, Procter & Gamble, Ford, Verizon, and Microsoft encourage and support the growth of alliances in their supply chains." "The interviews with executives or organization leaders from major corporations reveal the benefits smaller companies offer to larger organizations, including how these partnerships prove beneficial through fulfilling must-haves like supplier diversity initiatives for larger companies and assisting these companies in penetrating domestic emerging markets."--BOOK JACKET |
| Notes |
Includes index |
|
Print version record |
| Subject |
Joint ventures.
|
|
Strategic alliances (Business)
|
|
Entrepreneurship.
|
|
Joint ventures -- Case studies.
|
|
Strategic alliances (Business) -- Case studies.
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
| LC no. |
2004012321 |
| ISBN |
0793188288 hardcover |
|
