Title Standard Life : encouraging older consumers to invest in health insurance / Janet Kiddle

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (5 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study reviews research conducted on behalf of Standard Life, an insurance company based in the UK that was planning to launch a health insurance scheme for the over 55 age group. It examines the market research undertaken to inform the scheme and in particular the best ways of marketing it to older consumers Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Researching the older consumer Title from title frames Subject Standard Life Assurance Company (Edinburgh, Scotland) SUBJECT Standard Life Assurance Company (Edinburgh, Scotland) fast (OCoLC)fst00642120 Subject Health insurance -- Marketing Marketing research -- Case studies Older consumers. Health insurance -- Marketing. Marketing research. Older consumers. Genre/Form Case studies. Form Streaming video

Other Titles Researching the older consumer Researching the older consumer Researching the older consumer

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