| Description |
1 online resource |
| Series |
Management - Culture - Interpretation |
| Contents |
Places and Possibilities -- The 4D Model of Place Brand Management / Melodena Stephens Balakrishnan, Greg Kerr -- Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True / Jan Specht -- Branding Views Marketing: Lessons to Learn for Destination Management / Prof. Dr. Werner Gronau PhD, Nicholas Adjouri -- The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding / Michael Klein, Andreas Rumpfhuber -- Facts and Figures -- Corporate Branded Spaces: A Glance at Today's Diversity and Some Historic Origins / Prof. Dr. Louise Bielzer -- Brand Value in Real Estate: The Financial Contribution of Property Brands / Prof. Dr. Bernd Ankenbrand, Sven Mussler, Timo Mussler -- Naming Rights for Sports Stadiums: Sponsor versus Club -- Who Makes the Proper Brand? / Thomas Bezold -- Senses and Sensualities -- The Branded Experience: Decoding the Spatial Configuration of Flagship Stores / Garyfalia Palaiologou, Alan Penn -- Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study / Erica Liu -- Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding / Dr. Sonja Kastner -- Stories and Situations -- South Tyrol: Destinations Can Be Brands Too / Christoph Engl -- A Guggenheim in Every City? / Prof. Dr. Antti Vihinen -- AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania / Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker -- Critiques and Consequences -- Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality / Steven Miles -- Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites / Florin Mureşanu, Monica Mureşanu -- Syntax of Intervention in Historically Significant Public Open Urban Spaces / Stefanie Leontiadis PhD -- Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes / Markus F. Peschl, Thomas Fundneider |
| Summary |
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty 'Management and Performance". Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty 'Management and Performance". Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management |
| Analysis |
Social sciences |
|
Organizational Studies, Economic Sociology |
| Bibliography |
Includes bibliographical references |
| Subject |
Branding (Marketing)
|
|
branding.
|
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BUSINESS & ECONOMICS -- Distribution.
|
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BUSINESS & ECONOMICS -- Marketing -- General.
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Droit.
|
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Sciences sociales.
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Sciences humaines.
|
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Branding (Marketing)
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Öffentlicher Raum
|
|
Marketing
|
|
Stadtmarketing
|
| Form |
Electronic book
|
| Author |
Sonnenburg, Stephan
|
|
Baker, Laura
|
| ISBN |
9783658015619 |
|
3658015616 |
|
