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Book Cover
Author Rayner, Cynthia Schweer, author

Title Sproxil : walking the tightrope - balancing money and mission in an African growth enterprise / Cynthia Schweer Rayner, Fran├žois Bonnici
Published London : Graduate School of Business, University of Cape Town, 2017
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Sproxil follows the journey of celebrated social entrepreneur Ashifi Gogo as he seeks to sustain and expand his for-profit social enterprise, Sproxil. Sproxil is a company headquartered in Cambridge, Massachusetts that has developed a mobile technology solution to combat counterfeit pharmaceuticals. Sproxil's technology allows consumers to verify the purchase of pharmaceuticals at the point of sale with their mobile phones. With a unique scratch-off code affixed to packaging and a simple text message, consumers can instantly verify whether or not the medicine they are purchasing is legitimate. The Sproxil DefenderTM technology was initially developed and used in Nigeria, which has one of the largest counterfeit drug markets in the world
Notes Originally Published InRayner, C. S., & Bonnici, F. (2017). Sproxil: Walking the tightrope -- balancing money and mission in an African growth enterprise. GSB: 2017-14. Cape Town, South Africa: Graduate School of Business, University of Cape Town
Description based on XML content
Subject Gogo, Ashifi
Consumer protection.
Counterfeits and counterfeiting -- Prevention.
Drugs -- Standards.
Pharmaceutical technology.
Form Electronic book
Author Bonnici, Fran├žois, author
ISBN 1526465388
9781526465382 (ebook)